Which type of appeal is often used to engage a person's ethics or morals?

The type of appeal that engages a person's ethics or morals is the ethical appeal. This approach focuses on persuading an audience by connecting with their sense of right and wrong, values, and principles. It seeks to establish credibility and trustworthiness, encouraging the audience to reflect on their own moral standards and ethical considerations.

Ethical appeals are particularly relevant in situations where decisions need to be made that align with one's conscience or societal norms. For example, a speaker might highlight the moral implications of a certain action, urging the audience to consider the ethical responsibilities tied to their choices. Such appeals often resonate deeply because they tap into the fundamental beliefs and values that guide individuals in their day-to-day lives. Engaging with ethics in this way can effectively influence opinions and motivate action based on a shared sense of morality.